About The Flexible Chef

I'm Phil Morrison. I've been cooking and writing about food since 2012, from a village in rural Jaén province, Andalucía, and from the road in a Fiat Ducato campervan called Florie.

The Flexible Chef is built around real food, cooked properly, for one — Spanish classics, gut health recipes, campervan cooking across the Iberian Peninsula, and a long-running series of from-scratch versions of the jars and bottles that are hard to find in rural Spain.

My readers are English-speaking: expats and residents across Spain and Europe, Dutch, German, Belgian and Scandinavian travellers, and food-literate people in the UK who cook seriously and care where ingredients come from.

Trabajo con productores y marcas españolas y me alegra corresponder en español. Si quieres enviarme tus productos para que los pruebe y escriba sobre ellos en The Flexible Chef, escríbeme a enquiry@theflexiblechef.co.uk.

Reach

4,580 Google Search clicks past 28 days

986 Published posts and recipes

3,000+ Bluesky followers

99% Non-branded search traffic

Audience

Geography — 28-day Google Search

• United Kingdom — 70%
• United States — 7%
• Australia — 4%
• Spain — 2%
• Canada — 2%

Who reads The Flexible Chef

• English-speaking expats and residents in Spain
• Dutch, German, Belgian and Scandinavian travellers
• Food-literate home cooks
• Gut health and functional food interest
• Campervan and vanlife community

Top pages — past 28 days

• Pan-Seared Sea Bass with Mediterranean Vegetables 612 clicks
• Ecofiltro Water Filter — 6-Month Review 404 clicks
• Nearly Heinz — Homemade Cream of Tomato Soup 389 clicks
• Homemade Branston Pickle — The Nearly Branston Affair 259 clicks
• Tinned Mackerel — Eight Quick Recipes 161 clicks

Working together

I work with brands whose products I'd use anyway. There are no paid placements, no sponsored posts, no guaranteed positive reviews. What I offer is honest, long-form editorial coverage — written in my own voice, optimised for search, and live indefinitely.

1. You send a selection of your products to Casa Adora in Andalucía.
2. I cook with them — at home and on the road — and write them up honestly.
3. The results are published on The Flexible Chef with full attribution and links to your site and products.
4. Posts are search-optimised and remain live indefinitely, driving long-term traffic to your brand.

Everything on The Flexible Chef is written in my own voice and published on its merits. That's what makes a review worth having.

Monte Lope Álvarez, Jaén, Andalucía, Spain
September 2026