Some ingredients arrive in your life before you know what to do with them. This homemade advieh — a Persian spice blend built around rose petals, cardamom, and cinnamon — came to me by a long and roundabout route that started at a logistics show at the NEC in Birmingham.

Homemade Advieh Persian Spice Blend — The Flexible Chef
I had returned to England after several years living and working in France, and for a time I was back where I had started — at Wolstenholme Fold, that cluster of stone buildings on the edge of the West Pennine Moors that seems to collect people between chapters of their lives. It was at the NEC that I met Mehran, an Iranian visitor from Bandar Abbas on the Persian Gulf. We fell into conversation the way you do at trade shows – standing near the same stand and waiting for the same demonstration. At the end of the day he pressed a box into my hands and told me it was for my wife. I didn't correct him. When I got home and unwrapped it, I found a large box of Grade 1 Iranian saffron — the real thing, deep crimson threads, the kind that costs a small fortune even in Iran. It was an act of extraordinary generosity from someone I had known for a few hours.
Mehran and his family still live in Bandar Abbas. We have lost contact in recent years – he doesn't use social media, and I gather it has been heavily censored in Iran in any case. But that box of saffron opened a door.
That saffron found its first proper home in a Persian chicken — a dish I've been cooking from memory ever since.
I had always been drawn to Middle Eastern food. Around 2005 I joined a small foodie group whose leader had a Lebanese friend – someone with real connections, who had promised to take us into village homes in Lebanon to cook and eat in actual kitchens, the kind of food that never appears on restaurant menus. It was the sort of food adventure that makes you sign up immediately. Then 2006 arrived, and with it a war that shut the door on all of that. The villages were still there. The kitchens were still there. We just never got to them.
The curiosity never went away. It found other outlets – Persian cooking, Moroccan spicing, and the slow accumulation of a spice shelf that would look at home in a souk. And it led, eventually, to advieh.
Advieh (آدویه) is a Persian spice blend used to perfume rice and meat dishes. It is warm, floral, and quietly complex — cinnamon and cardamom you might expect, but it is the rose petals that make it. Ground dried rose petals give advieh a soft, almost sweet fragrance that lifts rice into something genuinely lovely. It is the spice blend that goes into chelow and polo – Persian rice dishes where the crust (tahdig) is the point and the rice itself carries the perfume of the blend.
Making it takes ten minutes. Using it changes everything.

Whole spices ready to grind — Casa Adora
How to Make Homemade Advieh
Makes enough for several dishes. Store in an airtight jar away from direct light.
Ingredients
- 1 tsp whole cinnamon bark (or ground cinnamon)
- 1 tsp whole green cardamom pods
- 1 tsp dried rose petals
- ½ tsp whole cumin seeds
- ½ tsp whole nutmeg (or ground nutmeg)
Method
- Toast the whole spices — Place the cinnamon, cardamom, cumin, and nutmeg in a dry pan over medium-low heat. Toast for 2–3 minutes, stirring, until fragrant. Do not let them colour. Remove and leave to cool completely.
- Grind — Transfer the toasted spices to a pestle and mortar or spice grinder. Grind to a fine powder.
- Add the rose petals — Grind or crumble the dried rose petals separately, then combine them with the ground spices. Mix well.
- Store — Transfer to an airtight jar. Use within three months for best flavour.
The Flexible Chef Tip: The rose petals are non-negotiable. Without them, you have a pleasant warm spice blend. With them, you have advieh. Look for culinary-grade dried rose petals — Persian or Middle Eastern grocers are the best source, or you can find them online.
Use this homemade advieh stirred into the soaking water for Persian rice, mixed into the cooking butter, or rubbed onto chicken before roasting. It also does quiet, beautiful things to a leg of lamb.
This recipe is part of my Spice Blends & Condiments collection.
Wonky photos, proper food, genuine adventures – The Flexible Chef




